Start marketing Thanksgiving sales now. Jeff Corbin, AAF, AIFD, PFCI, of Radford Florist in Radford, Virginia uses this graphic to show customers flowers are an important part of the holiday tradition.
Walk into any grocery store in America and you’ll find giant displays of canned pumpkin, green beans, sweet potatoes, corn, stuffing, marshmallows, etc. Although many people haven’t finished off their stash of Halloween candy, consumers are already focusing on the next big holiday. Steal a page from food manufacturers’ Turkey Day handbook and start marketing your Thanksgiving designs now so flowers aren’t an afterthought when November 26 rolls around.
Try this:
Have an early Thanksgiving with your staff – potluck style (this keeps down your costs and it’s a fun opportunity to share family recipes). Bring in a couple different tablecloth and napkin sets (so you can stage several Thanksgiving dinners) and start snapping images of your designs next to all the fixings. (Find staging and photography tips here.) Curate your favorites and post them in an album on your website. Advertise your offerings and include a link to the designs in an email message and on Facebook, Instagram and Twitter.
