SAF’s StressLess Online Resource Center includes a library of graphics, photography and videos for members to use in their blogs, newsletters, social media posts, web pages, ads, and more.
“As Tax Day approaches, we can all feel the stress. Flowers are scientifically proven to help us relax. Let us help provide a moment of calm for you or someone you love. #stressawarenessmonth #stressless #flowerpower www.aboutflowers.com/stressless”
That’s just one of the 20 ideas members can copy, paste and post from the Society of American Florists’ Stress Awareness Month Social Media Content Calendar.
Stress Awareness Month, observed annually in April, is when public awareness is raised on stress with health groups and news outlets highlighting ways to relieve stress. SAF makes it easy for members to bring attention to the stress-reducing power of flowers with a weekly social media content calendar geared toward Stress Awareness Month.
The content calendar touts the results from “The Impact of Flowers on Perceived Stress Among Women,” a study commissioned by SAF and conducted at the University of North Florida, which proves living with flowers can significantly reduce stress.
SAF has a suite of tools to help members capitalize on Stress Awareness Month, including sample press releases, promotional strategies and more. Members can access them through the StressLess Online Resource Center at safnow.org/stressless.
