Five years ago, Peggy and Wayne DeBey, AIFD, were facing the kinds of problems familiar to many small retail flower shops: Fewer people were coming in store and some of the shop’s biggest bestsellers of the past had become less and less popular. The question: How to turn the shop around?
For the DeBeys, the answer came in the form of new partnerships with dozens of local artists and a renewed focus on engaging community events. This month in Floral Management, we take you inside the revitalization of The Flower Nook in Salina, Kansas. We also share tips on how to make the most of your summer staff, which pink blooms are especially hot, and dish on prom designs that are on trend with teens and good for your bottom line. Read the issue online.
