SAF provides members with social media post suggestions, floral photography and graphics for Mother’s Day marketing.
Looking for inspiration for your social media posts during the lead up to Mother’s Day?
“Get personal,” said SAF Vice President of Marketing Jennifer Sparks. “It’s a known fact that people engage more with posts that include people, so amidst your photos of beautiful flowers that showcase your signature style, feature your employees and customers.”
One idea: Feature staff talking about their favorite flower with a picture of them holding a it and have them describe the type of mother it might appeal to. For example: “Meet our floral designer Mary! Her favorite flower is a Gerbera daisy. They are fun, cheerful, and whimsical. Moms who are adventurous and love spontaneity might gravitate toward this flower. What flower does your mom love?”
“This is a fun way to educate customers,” Sparks added.
SAF provides members with creative Mother’s Day social media ideas, copy-and-paste social media post suggestions, and hashtag recommendations at safnow.org/mdaysocialmedia.
Jenny Scala is the Director of Marketing and Communications for the Society of American Florists
