The holidays are such a busy time, and the Society of American Florists is here to help. SAF members have exclusive access to resources and successful strategies used by top florists across the nation. Here are five ways to get the most out of your SAF membership this holiday season:

Geek out on numbers. SAF conducts surveys of member retailers following major floral holidays. To help you plan this holiday season, review the December 2018 Holidays Sales survey results.

Train your team. SAF provides free training presented by industry experts. Take a coffee break and watch the 30-minute recordings covering topics such as customer service, delivery and pricing. Be sure to check out “Centerpieces 101,” “Roadmap for Profitable Delivery,” and “The Power of Pricing.”

Copy-and-paste social media posts. Social media can be a key component of your holiday promotion strategy. SAF provides weekly content ideas for the December holidays, with suggested dates for posting on your social channels.

Poinsettia Pointers Remind customers that university research has shown that poinsettias are not poisonous to people and animals. SAF’s Poinsettia Brochure and Fliers include information on the toxicity myth and other helpful facts, such as care and handling tips.

Customizable Press Releases: Generate local news coverage with ready-to-go news releases. Be sure to check out the holiday themes.  

Jenny Scala is the Director of Marketing and Communications for the Society of American Florists