The time to drive Valentine’s Day orders is… now! The Society of American Florists has new social media messages to help you nudge customers, including several that are *perfect* for the first week of February.

Two messages to try:

Lean into All “the Feels.” Encourage customers to use flowers to help communicate their shout-it-front-the-rooftop-kind-of passion. Some verbiage SAF suggests: “Amplify your adoration. Raise the volume on romance. Get loud about love. We’ll help you get the message across.”

Highlight Your Expertise. Retail florists are the experts on Valentine’s Day. Remind customers why you’ve earned the right to own this holiday. Language SAF has crafted: “Flaunt your feelings with flowers this Valentine’s Day. Give flowers and watch the smile on their face last far beyond Valentine’s Day. Sent from your heart, created by our team with care. Whether you’re in a romantic relationship or not, love can be found everywhere. Have a friend who you cherish? A daughter who you want to feel special? We have the perfect Valentine’s Day gift for anyone you value.”

Visit SAF’s Valentine’s Day Resource Center for image suggestions to pair with the above messages and additional post inspiration that can help you have a successful holiday.

Jennifer McNally is SAF’s interim director of marketing and communications.