Headlines over the past few weeks have many people reeling — which is why it might be a good time to remind your customers that flowers are scientifically proven to help reduce stress and anxiety and provide a moment of calm. The Society of American Florists has new social media posts up this week that can help you do just that.
Among the new posts for your spring content calendar:
Chill Life, with flowers. Suggested wording: Slow news week, huh? Take a break from current events with the timeless beauty of flowers. Our team is ready to help you with a design that brings a little peace into your space — or the space of someone you love!
And now a word from Mother Nature: Ahhhhhhhhh. Suggested wording: Does the world feel a little overwhelming right now? Flowers are scientifically proven to reduce stress. Send some today — or pick them for yourself!
Find out more and get additional social media springtime inspiration.
The messages behind the posts stem from research commissioned by SAF and conducted at the University of North Florida’s Department of Public Health. The research showed scientific proof that living with flowers, even just for a few days, can significantly reduce stress.
SAF members have full access to step-by-step advice, press materials, graphics and photography, videos, and more, to educate your customers — and potential customers — on the positive benefits of flowers. Find out more. Safnow.org/stressless
Mary Westbrook is the editor in chief of Floral Management.