From left to right: Bill LaFever, PFCI, of Bill Doran Company in Rockford, Illinois, David Armellini of Armellini Industries in Miami, Rodi Groot of Sun Valley Floral Farms in Arcata, California, Oscar Fernandez of Equiflor-Rio Roses in Miami, Florida
The Society of American Florists is kicking off a series of webinars tailored to address the unique challenges and questions related to Mother’s Day 2020. First up on April 9: Four experienced floral professionals from different segments will share an update on the current supply chain.
“Fresh Product Update” is SAF’s 10th webinar episode in its COVID-19 series. The session will include insight from former and current SAF Wholesale Council members David Armellini of Armellini Industries in Miami, Florida and Oscar Fernandez of Equiflor-Rio Roses in Miami, Florida; SAF Growers Council member Rodi Groot of Sun Valley Floral Farms in Arcata, California; and SAF Chairman Bill LaFever, PFCI, of Bill Doran Company in Rockford, Illinois.
“As florists who can safely provide targeted services to their communities enter the spring season, they have questions about the availability of fresh product — and their ability to access it,” said SAF’s CEO Kate Penn. “That’s why we’re bringing together these volunteer leaders who represent different segments of the industry to talk about the state of the supply chain today and what florists need to know as they create new strategies for Mother’s Day next month.”
The session begins at 2 p.m. EDT on April 9 and will include time for questions and answers.
SAF will continue is Mother’s Day prep sessions next week, with advice on prepping from the perspective of longtime florist and SAF President Chris Drummond, AAF, PFCI, of Penny’s by Plaza Flowers on April 14 at 2 p.m. EDT and practical tips on how to make every sale count this spring season from Floral Management contributor and longtime floral educator Tim Huckabee, FSC, of Floral Strategies LLC on April 16 at 3:30 p.m. EDT.
Find more information on these sessions along with new webinars as they are added to the calendar at safnow.org.
Mary Westbrook is the editor in chief of Floral Management.
