Graduations will look a little different this year with the evolving COVID-19 pandemic. But that means florists have new and different marketing opportunities for the experience. SAF has gathered content ideas for social posts with messaging that reflects the COVID-19 sales environment, including suggestions to post on your Facebook, Instagram and Twitter channels.

Your custom photos will always be best as the visuals that go with the text, but we’ve provided some examples to get you started.

Her successes aren’t canceled. His achievements are still on!

Those grads deserve to be feted and we are here to help! Free-range ceremonies — from walking across the back porch to a virtual toss of the mortarboards — can mark the milestone, safely. We have plants to line your townhome steps (aka: steps to the stage), flowers to send to the grad you can’t hug and gifts to make this ceremony one for the ages.

Set the Stage

Set the stage at home for a graduation celebration for the history books. Fete your grad with flowers, balloons and all the fixings with our help. We have what you need to give the grad the party the deserve!

Lights, Action

The speeches may be virtual, but flowers can add life to your graduate’s big day.

Drive by or via Zoom

Add some pomp to these new circumstances with flowers, balloon-arches and all kinds of traffic-stopping pageantry to get your grad on the road to success.

Find more ideas here.

Jennifer McNally is the director of marketing and communications for the Society of American Florists.