As retail businesses continue to reopen around the country, make sure your operation is ready to hit the ground running or continues to build on your Mother’s Day sales momentum. Through the “Reignite Your Business” webinar series, the Society of American Florists will help you navigate everything from keeping staff and customers safe to driving consumer demand online.

With six sessions planned for June, the series will “provide targeted, peer-to-peer advice on the key challenges that floral industry members are facing now — and practical ideas on how to move your business forward,” said SAF CEO Kate Penn.

Two sessions to put on your calendar right now:

June 4:  Reignite Your Business: Keeping Staff and Customers Safe  

As restrictions ease and retail florists enter a new phase of operations, what can you do to help keep your staff and customers safe? Chris Norwood, AIFD, PFCI, of Tipton & Hurst in Little Rock, Arkansas, will cover key strategies for following social distancing guidelines, limiting exposure risks and maintaining confidence and trust, along with how to adapt your delivery and pick-up practices for the best customer and staff experience.

 June 18: Reignite Your Business: PPP Forgiveness Procedures  

Securing a Payment Protection Program loan was hard enough for small-business owners — now another series of challenges lies ahead: Ensuring you understand and are following the rules correctly, to make certain your loan forgiveness comes through. This targeted session, led by veteran industry financial pro Paul Goodman, MBA, PFCI, will cover the primary details and information you need to know as you continue to navigate the PPP process.

Stay up to date on the latest offerings and look for registration details for the full series soon on safnow.org.

Katie Butler is the senior vice president of the Society of American Florists.