Last year, weddings were scaled down, postponed, and even cancelled with the rise of the COVID-19 pandemic. This year, with restrictions lifting across the country, couples are approaching their wedding planning with a bit more normalcy — and making up for lost time. Make sure your customers know you are ready to help with all of their wedding needs.

The Society of American Florists has a variety of different resources to help you boost your wedding business:

• Tips on Targeting Gen Y Brides to Promote Your Wedding Business. To better understand the minds and buying behaviors of Gen Y brides, turn to SAF’s Generations of Flowers Study. Review key findings as well as marketing and promotional ideas to help you attract Gen Y brides.
• Wedding Business Tips & Tactics including in-shop and general promotion ideas, tips for your website and public relations strategies.
• “We’re Married to Perfection” and “Relax, We Make All the Arrangements” Promotional Materials
• Wedding Articles and More

Stephanie Brady is the communications and event coordinator for the Society of American Florists.