Get Creative to Boost Father’s Day Sales - safnow.org

Father’s Day (June 20) is quickly approaching, how are you drawing in customers for this not-so-typical flower-giving holiday? The Society of American Florists has inspiration to help you create new arrangements and gift basket themes perfect for customers’ fathers, father figures and important men in their lives.

Let your creativity shine with these theme ideas:

  • Football basket or team logo cooler: Load your basket with a plant, local team gear, snacks and cold beverages to create a winning gift.
  • Fishing tackle box: Combine flowers, snacks, and a few fishing lures to reel in customers.
  • Golf basket or cooler: Mix some taller grass plants with a golf towel, tees, and ball markers.
  • Barbeque basket: Fire up your sales by using a small charcoal grill or grill pan jam-packed with bright red and orange flowers, bottles of sauce, barbeque tools, oven mitts, and snacks.
  • Cooler, ice bucket or bait buckets: Stuff these with plants and items that go along with your theme for a pretty cool gift.
  • Health nut gift: Fill a workout bag with a plant, water bottle and healthy snacks such as protein bars, dried fruit, and juices and you’ll be in great shape for Father’s Day.

Find more Father’s Day ideas here and utilize SAF’s social media graphics to market the fun flower arrangements and plants you offer that would make perfect Father’s Day gifts.

Stephanie Brady is the communications and event coordinator for the Society of American Florists.

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