Plants are big — and they just keep getting bigger — as the pandemic fueled a desire to connect with nature. Make plants a priority during your summer downtime with help from the Society of American Florists’ Great Big Plant Event.
The Great Big Plant Event includes access to 23 on-demand videos and live event recordings— which you can access any time— offering tips and tricks to help you build your plant business.
Categories include:
- Show and Tell: Go behind the scenes with retail florists who have a successful plant presence as they provide short demonstrations and best practices for sourcing, caring for, and selling plants. Topics include effective in-store and online merchandising, sourcing, how to create interactive plant experiences and educating customers on plant care.
- Spotlight: Hear what trends successful plant marketers — with a variety of business models — are watching, and how they leverage those trends in their marketing.
- Plantfluencer Chats: Check out conversations with top plant-influencers from around the country. These socially-savvy “plantfluencers” share their own plant journey, care tips and philosophy — and how their love of plants translates with their wide social following.
Up your plant game by improving your merchandising, sourcing, marketing, care and handling, product selection, b2b sales strategies and much more. You’ll walk away ready to increase your plant sales this summer and beyond.
Stephanie Brady is the communications and event coordinator for the Society of American Florists.
