Lori Wheat, AAF, attends SAF’s annual conventions to get inspired. And at SAF Orlando 2021, she is looking forward to watching how designers use new and different floral product so she can expand the offerings at her own shop.
“Every year I take note of a new flower that I loved seeing at SAF’s convention and I take it back to my cut-flower buyer,” says Wheat, of Lafayette Florist in Lafayette, Colorado. “It’s exciting to try something new.”
SAF Orlando 2021 will offer attendees the opportunity to get inspired by the newest products and floral trends during these competitions:
- 52nd Annual Sylvia Cup Design Competition. Watch as some of the nation’s best floral designers are given the same flowers, foliage, and design supplies — and just two hours to create the surprise challenge. Interested in participating? Sign up by August 21 to compete!
- SAF’s Annual Outstanding Varieties Competition. Watch as growers from around the world exhibit their most outstanding varieties. Expert judges crown one Best in Show, rank 13 Best in Class, and recognize dozens more with blue and red ribbons. Interested in participating? Enter your outstanding varieties by August 27.
SAF Orlando 2021 will also include more than 15 educational sessions, plenty of experiential learning demos and networking opportunities. Check out the full schedule here and register to attend!
Stephanie Brady is the communications and event coordinator for the Society of American Florists.