There are many ways to add value to an arrangement, whether it be through the variety of the flowers used, the stature of the arrangement, or the container. But there are some methods that add a perceived value for the consumer, while still being cost effective for the florist.

In this brief video, J Schwanke, AAF, AIFD, PFCI, host of the public television show Life In Bloom and the 2019 recipient of the Society of American Florists’ Marketer of the Year award, shared a few ways to add value to arrangements without adding additional cost.

Amanda Jedlinsky is the managing editor of SAF NOW.