Now that the new year has officially begun, it’s time to start preparing for a busy and profitable Valentine’s Day. The Society of American Florists’ learning hub has a collection of Valentine’s Day planning resources to help you get ready.

The resources include:

• SAF NOW’s Valentine’s Day Success Series. This collection of newsletter articles provides insights, tips and advice to boost sales. New articles will be added weekly.
• Staffing Profitably for Valentine’s Day. This on-demand webinar, hosted by financial expert Paul Goodman, MBA, PFCI, breaks down the steps to forecast Valentine’s Day sales and staffing needs. The webinar is free for SAF members.
• Valentine’s Day Promotion Resource Center. This resource center includes a variety of resources to plan for a strong holiday including social media graphics and a social content calendar, content for your website and emails, past sales surveys, and tips for working with the media.

Use these tools to get ahead on your Valentine’s Day preparations.

Stephanie Brady is the project manager for the Society of American Florists.