If the media comes calling in the days before Mother’s Day, be sure you’re ready with answers that inspire viewers, listeners and readers to buy flowers for Mother’s Day. The Society of American Florists has resources to help you prepare for any last-minute media interviews.

Some tips to keep in mind:

• Be positive. Don’t make your stress, frustrations with finding product, or how inflation is eating into your profits the story. Reinforce that your team is prepped and ready to create beautiful floral gifts for all moms, regardless of timing or budget.
• Show your expertise. The media loves trends, and you can provide them with key insights for the holiday.
• Don’t wait for the media to call you. Invite your local to tag along on some Mother’s Day deliveries or visit the shop and see what it looks like in a busy flower shop leading up to Mother’s Day.

Click here for more tips on handling media interviews before Mother’s Day, and be sure to check out this resource on handling questions about sustainability in the floral industry.

(If your business receives Mother’s Day media coverage, let us know by emailing Amanda Jedlinsky.

Stephanie Brady is the project manager for the Society of American Florists.