Tips for Timely Promotion
People experience stress all throughout the year, so you can promote the research on flowers and stress relief at any time. You can also use key calendar opportunities to make your message particularly relevant for media to want to cover it and for consumers to relate during times of frenzy. Some suggestions include:
January:
- New Year’s Resolutions to find more peace
- Fighting the winter blues and stress less
March:
- How to stress less and put a spring in your step
April:
May-June:
- Mother’s Day – pamper the busy mom
- Final exams for high school and college students
- School’s out for the summer: Keep the household happy and relaxed
July-August:
- Create a relaxed environment for summer houseguests
August-September:
Back to School:
- Stress relief for busy parents, students
- Stress relief for the new college student
November – December:
- Holiday preparation: Finding holiday peace and joy, rather than stress
