Last week hundreds of floral professionals in 44 states and three countries spread the power of flowers during the Society of American Florists’ Petal It Forward. If you were among those floral industry members who hosted a Petal It Forward event in your community, utilize these tips to increase your visibility in the community and keep the goodwill momentum going.

• Reach out to your local news and radio stations to let me know all about your event. Not sure how to contact them? SAF has tips on contacting the media and a customizable press release for you to use.
• Use your media list to reach out to your local newspaper. Send them photos and the description of your PIF event to catch their attention.

With these efforts you still have the chance to get media coverage after the event, which will give your shop the publicity and community reach you want. For more tips on media outreach and flower messages you can utilize in your messaging, click here.

Stephanie Brady is the Project Coordinator for the Society of American Florists.