Each year, Valentine’s Day is one of the busiest holidays for florists. This year, February 14 falls on a Sunday during a long holiday weekend, which brings additional operational challenges. SAF’s new resources, including social media graphics and access to our virtual event- Gear Up for Valentine’s Day, will help make Valentine’s Day 2021 a success.
Download Valentine’s Day Social Media Graphics: Prepare for Valentine’s Day with new social media shareable graphics that include posts to inform your customers that:
- You are open for business and have safety measures in place, like contact-free delivery and curbside pick-up.
- It is important to place orders early this season, to allow for flexibility.
- You’re the expert and will provide designs that make them look good.
- Valentine’s Day isn’t just a holiday for romantic partners – promote Palentine’s Day and Galentine’s Day.
Watch Gear Up for Valentine’s Day. If you missed SAF’s Gear Up for Valentine’s Day virtual event on December 4, you can listen to the recordings here (use password Valentine0214.) Learn from industry panelists as they advise on supply chain slowdowns, logistics, operations, safety, marketing and more.
With these tools you’ll be prepared for a strong, successful Valentine’s Day.
Stephanie Brady is the Project Coordinator for the Society of American Florists.
