With the pandemic reinforcing the love of local businesses, are you trying new ways to connect with potential customers in your community? Don’t know where to start? The Society of American Florists has resources to help you.
Boost the visibility of your business with:
- Social Media Tips and Tools. SAF’s social media guide will give you an overview of all social media platforms, tips on how to use them effectively and a list of SAF resources to help you optimize your social media marketing efforts.
- Radio Commercial Scripts. Did you know that nine in 10 Americans listen to the radio every week? Radio advertising can be a highly effective way to reach local customers. Its flexibility is an advantage – short lead times make it possible to tie-in your messaging with local events or news. Depending on your budget, radio spots can be “live reads,” recorded by a station DJ or produced by professional talent.
- Customizable Press Releases. Hometown newspaper and magazine editors and local TV and radio news producers thrive on turning national news into community stories. Capitalize on SAF’s consumer research and public relations programs to generate positive local news coverage for your shop. You establish yourself as the local expert on flowers, and your shop will reap the rewards of the publicity.
Stephanie Brady is the communications and event coordinator for the Society of American Florists.
