Instructions: To send this press release to your local media, copy the text below onto your shop’s letterhead. Feel free to personalize the press release with your own quotes, unique tips and advice. Consider delivering it with a small arrangement or bud vase for big impact.
FOR IMMEDIATE RELEASE
CONTACT: (YOUR NAME AND PHONE NUMBER)
How to Send Mother’s Day Flowers to Your Mom, Wife or Best Friend
(YOUR CITY AND STATE) – Along with their own mothers, Americans spend Mother’s Day celebrating their wives, other relatives and best friends who are moms with flowers.
“With a gift of flowers, you know that someone is thinking of you right now, this very minute,” said (YOUR NAME), owner of (SHOP NAME) in (CITY). “It’s the memory of the gift and the emotions that last forever.”
(YOUR LAST NAME) offers the following advice on how to send the right message with flowers to the all the special moms in your life:
- Leading Ladies. No woman – especially moms, grandmas and sisters – should live without a little TLC. A fabulous flowering plant or a garden-style arrangement with greens and soft pastel hues – no matter what the flower – will send the message that you care.
- The Real Deal. Flowers are intimately – and internationally – linked with the art of romance, and for good reason says. As relationships grow, flowers become symbols of different events and milestones in our lives together. Take note of her favorite flowers – the varieties at your wedding, flowers you sent her when you first started dating or the ones she buys for herself. Those will have great meaning and impact.
- The Gal Pal. Flowers that show you’re thinking of someone, but not in a sensual way, have a natural, just-picked feeling. Ask for a selection of garden-style flowers or a bright bold color palette that is fun and whimsical. A basket with a mix of flowering and green plants delivered to her door or office is also a sure fire winner.
For Mother’s Day gift ideas, visit www.aboutflowers.com or contact (INSERT YOUR SHOP NAME HERE) at (INSERT WEB SITE) or call (INSERT PHONE NUMBER).
About (INSERT SHOP NAME)
(Give a brief description of your shop, with information on how long you’ve been in business, awards received, leadership experience, professional affiliations including your membership with SAF, and community involvement).
