INSTRUCTIONS: This 60-second radio commercial script offers the opportunity to promote your business by highlighting the benefits of giving flowers and the convenience and delivery services you provide. Customize the commercial by replacing bold items with your shop information. Record the spot with local talent at a production studio or radio station. Click here for “Daily Departures” promotional materials. Click here for more Radio Commercial Scripts.
MUSIC: (Light, happy instrumental. Establish, then under throughout.)
ANNOUNCER: (Man or woman—tone should be playful.)
Here you are in name of your town. And you suddenly remember your best friend, or favorite relative, clear across the country is having a birthday. Today.
So it’s impossible to buy a meaningful gift, wrap it, ship it and get it there on time, right? Not really.
Because there’s one place in town that has daily departures to all destinations—and will get your gift there today. Who can do that? ABC Florist. Just call ABC Florist and tell them where you want to send a beautiful floral gift. They will do the rest—even making sure there’s a card that expresses your personal feelings. So call ABC Florist at 123-4567, or visit ABC Florist dot com or stop by the shop at 123 Main Street. Because beautiful gifts are departing daily, to all destinations.
ABC Florist — Experts in the art of expression. A member of the Society of American Florists.
MUSIC: (Up and out)
Keywords: radio commercial scripts, marketing, talking points
