Valentine’s Day is always busy, but this year the holiday falls on the Tuesday after the Super Bowl. Between that and the unpredictable weather February tends to bring, it’s important to encourage early orders. The Society of American Florists has resources to help you promote your products and encourage customers to get in their orders ahead of time.

SAF has new social media graphics, website banners, and customizable Instagram and Facebook story templates that highlight the importance of ordering early. Need even more help with your social media marketing? Utilize SAF’s Valentine’s Day content calendar, which has suggested graphics and captions for each week beginning the week of Jan. 30.

For more marketing and promotional ideas, visit SAF’s Valentine’s Day planning resources.

Stephanie Brady is the project manager for the Society of American Florists.