To Bring in ‘Just Because’ Customers, Arizona Florist Shakes Up Product Offerings
Rakini Chinery, AAF, AzMF, has found a sweet spot — in terms of both price point and location — for generating additional everyday, “just because” sales. Earlier this year, Chinery started selling pre-made bouquets displayed in the front of of...Can Emoticons Make Customers Like you More?
Concerned that using exclamation points and emoticons in your customer support correspondence come across as unprofessional? Don’t be! According to Inc. magazine, business owners can often create more positive customer service experiences and additional...Prepare to Petal It Forward on October 19, 2016
SAF’s 2016 Petal It Forward event is two months away, scheduled for Wednesday, October 19. Petal It Forward is a “random acts of kindness” type of flower giveaway, where consumers on the street receive two flower bouquets (or flowers) — one to keep...“Express Yourself” Flirts with Personal Style
Promote your ability to accentuate individual styles with the Society of American Florists’ “Express Yourself” materials. The materials feature a professional photo of a chic young woman wearing a little black dress, artsy tights and sassy red-hot platform shoes and...Surprise, Surprise!
An anonymous arrangement may be the way into the hearts of new customers. Is there a certain someone (or business) you’ve been longing to have as a customer? Get their attention by sending an anonymous knockout arrangement. “Secrecy is amazingly...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.