Free Test Call for SAF Members
Have you ever really listened to what your staff says to customers on the phone? Are they energetic and engaging? Do they upsell and cross sell and represent your shop well? Or are they just order takers, repeating the same old lines: “How much do you want to spend?...What Can We Learn From The Campaign Trail?
Whether you’re #withher or #greatagain, there’s something every floral industry marketer can learn from the respective successes of both presidential contenders. According to seasoned marketing executive Michael Bassik of MDC Partners, every election cycle provides...“Nature’s Sympathy Card” Offers Comforting Reminder
The Society of American Florists’ “Nature’s Sympathy Card” materials are designed to gently remind consumers about the healing effects of flowers and plants. The materials feature a colorfully serene dish garden amid a calming blue background. An African violet, corn...Give Your Lawmaker a Tour
In this tumultuous political year, members of Congress would appreciate a friendly invitation to tour your floral business. Members of Congress are eager to visit constituents during their scheduled work periods at home, making those times perfect for SAF members to...Gold Medal Ideas for Cross Promotions with Rio 2016 Olympics
The Rio 2016 Olympics start August 5, and when they do, a flurry of highly produced, super expensive ads from national and international companies will saturate TV and social media. Does that mean small business owners should ignore the event and its potential...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.