Dallas Florist Describes ‘Quiet, Shocked’ Atmosphere after Shooting
As Dallas reels from the shooting that left five police officers dead, local florists are once again doing their part to help a community heal. The reality of living in a city struck by a national tragedy is still settling in at Dr. Delphinium Designs and Events, said...Quick Tips on Conversions
If you’re like most florists, website revenue represents 30 to 40 percent of business. Many of these purchases are from local customers already familiar with your brand, people who visited your site directly or used your name in a search. (You can confirm that fact...Promote Your Event Expertise
The Society of American Florists’ “Table for Two. Party of Six. Celebration of the Year” materials are designed to promote florists’ expertise at events as well as show how flowers are essential to any celebration. It features three monochromatic centerpieces against...Tips on Making Stronger Calls to Action
Do these headlines sound familiar? “She found this cardboard box, but when she rips it open, you’ll be speechless.” “When you read these 19 shocking food facts, you’ll never want to eat again.” “Clickbait” — headlines so over-the-top or filled with breathless suspense...On Facebook, Boosted Posts, Ads Can Lead to New Sales
Have some cooler designs you want to move today? Looking to promote a weekday special (and generate foot traffic) next week? Drum up some mid-summer sales with Facebook boosted posts. That’s advice from Jeff Corbin, AAF, AIFD, PFCI, of Radford Florist in Radford,...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
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