South Carolina Florist Shines in Mother’s Day Ad
When Clara Gonzales shared her experiences as a working mom during the Society of American Florists’ 2015 convention, she had no idea the presentation could lead to a star turn in a major national ad for Mother’s Day. But, as Gonzales discussed the challenges, and the...Find ‘Hidden’ Dollars in Existing Wedding Work
Instead of hustling to book more events, review the services you already offer and make sure you’re charging appropriately. Too many florists give away valuable services for free, said Jerome Raska, AAF, AIFD, PFCI, CAFA, of Blumz by… JRDesigns in metro Detroit during...Mood Changer Poster Creates Instant Connection
During a visit to to Fassler Florist in Fort Wright, Kentucky, last week, SAF Chairman Shirley Lyons, AAF, PFCI, of Dandelions Flowers and Gifts in Eugene, Oregon, saw a familiar poster that made her smile… And that’s just what the image was made to do. While Lyons...Petal It Forward and Save $50 on IFE Registration
Last October, SAF capitalized on popular pay-it-forward initiatives with Petal It Forward, a public relations campaign to randomly give two bouquets each to passersby in New York City. “The campaign’s goal was to generate traditional and social media coverage...Turn Instagram Followers into Engaged Users
Last year Instagram hit 400 million users—many of them young women—so, of course you’re active on the social media site. (Right?) But according to marketing expert Nathan Chen, there’s a big difference between having an Instagram page and using it to its full...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
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