Attract Prom-Goers with Personality Quiz
Prom season is in full swing, and it is often the first time teens buy flowers from a local professional florist. Get those teens coming to your shop for their prom needs, and you could score a loyal customer for life. Check out SAF’s Prom Resource Center. It provides...Here Come the Pants
We told you last fall about one bridal trend raising eyebrows (and hemlines on tops) — bare midriffs. Now The New York Times has turned its attention to another show-stopping, convention-bucking fashion choice among chic brides: Pants. “Some women are saying no to the...Free Customer Service Help, April 13-20
Have you had any tough situations with customers this week? Do you have questions about the best way to handle certain customer requests? Or have you witnessed any exchanges between one of your team members and a customer where you thought, “Well, that didn’t go...Florists Ponder Pricing Strategies
How do you set prices? Do you offer “charm” prices (those ending in the number 9) or rounded prices? Do you charge for delivery and services separately, or do you bundle them? Do you offer an “anchor” product that draws in customers? How will your sales staff quote...For Stronger Connections, Bring ‘Gifts’ to Conversations
Before your next local networking event, take a minute to brainstorm a few “gifts” to bring to each conversation. We’re not talking floral gifts (though, hey, that never hurts). Instead, Tim Sanders, tech guru and New York Times best-selling author, suggests “gifts”...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.