New York Shop Turns April Fool’s Prank into Branding Event
Did you roll your eyes at silly April Fool’s pranks last week? For one New York City florist, the mirth-filled holiday is no joke: It’s an annual — and brand-enhancing — event. For the third year, Nic Faitos of Starbright Floral Design put out a press release in...Advertise Your Blooms on the Radio
A Nielsen Catalina Solutions research study found that each dollar spent on radio advertising generated an average sales return of $6 from the listeners in the first 28 days after they heard the ads. The Society of American Florists makes it easy for members to...Boost Your Prom Sales with New Quiz
Prom is a major rite of passage for teens, and often the first time they buy flowers from a local professional florist. SAF is doing its part to get teens excited about prom flowers and finding a local florist with a new interactive quiz and social media campaign. To...Boost Wedding Sales with New Trend Knowledge
Want to wow your wedding customers with a look they just can’t find on Pinterest (and increase your average wedding transaction in the process)? Don’t show them a mason jar. We know. We know. Plenty of brides still love the mason jar aesthetic, but according to the...Sales Lingo to Ban: ‘Need Any Help?’
When it comes to serving in-store customers, here are three words to banish from your sales team’s vocabulary: “Need any help?” The well-intentioned query is a dud, according to Bob Phibbs, of the retaildoc.com, for many reasons — it’s overused, easy to bat away (“No...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
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