Michigan Florist Partners With Local Vendors for Holiday Party
Camaraderie and charity help a Michigan florist kick off the holidays on the high note. Blumz…by JR Designs in Ferndale, Michigan, hosts its fifth annual Ladies Night Friday, Nov. 20. The event, which is free to customers, features approximately 20 other local...What’s Your Customer Response Time?
What you say to customers matters — as does when you say it. No one likes to wait, but customers with a problem or a question have even less patience. Yet that’s what’s happening to consumers nationwide, according to a recent study by Eptica, a company...Ultimate Floral Industry Supply Guide
Inspired by the phenomenal flowers and products in this month’s Floral Management? Want to upgrade your designs with some modern touches — maybe a tiered vase, or some Styrofoam skulls? Need a new source for cellophane or shrink-wrap? You can find all that and...Two Dozen Daily Deals Drives Yuletide Traffic for Oregon Florist
Determined to end the year on a high note, Doug Fick treats the holiday season as a marathon, not a sprint. The owner of Broadway Floral Home and Garden in Portland, Oregon, counts on the month of December to end the year on a high note by capitalizing on a...‘Butterfly Moments’ Yield More Effective Copy
We’ve all seen those advertisements for weight loss products, promising to help you lose 20 pounds in a week. Those messages rank so high on the hyperbole scale that only the most gullible of customers would give them any attention. Afraid of coming across as a...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.