Boston Florist Woos Reality TV Fans
Earlier this month, a popular reality dating show involved even more drama than usual when the star rescinded his choice of fiancée during the season’s finale. Ever mindful of popular culture’s significance among her millennial customer base, Jackie Levine, manager of...68 Radio Commercial Scripts for SAF Members
“Does SAF have radio advertising examples,” a member asked the Society of American Florists via the association’s Live Chat in early March. Yes. SAF has 68 professionally-prepared radio commercial scripts promoting everyday flowers, sympathy sales, Administrative...Ask One Critical Question to Improve Sales
After making a couple thousand mystery shopper calls, Floral Strategies President Tim Huckabee has heard far too many florists inundate customers with questions, leading with one that immediately quashes their sales potential: “How much do you want to spend?” A...Florists Cash in on Couples Ready to Spend Big on Weddings
Like millions of Americans, Amanda Allen sets New Year’s resolutions. Unlike the masses, she actually enjoys hers. Rather than committing to something torturous (purge the pantry of sugar, set the alarm for 5 a.m. spin class), the owner of MMD Events in Tampa,...Enter for a Chance at a Small Business Grant in 4 Easy Steps
What would you do with $25,000 for your business? The FedEx Small Business Grant Contest is accepting entries from February 20 to March 28, and one Grand prize winner will receive $25,000, plus $7,500 in FedEx Office® print and business services. One Silver prize...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.