Saskatchewan Florist To ‘Pop Up’ in Starbucks for Women’s Day
To celebrate Women’s Day 2018, Wascana Flower Shoppe is leading a low-cost design workshop and hosting it at a location with major foot traffic — Starbucks. The Regina, Saskatchewan florist landed on the idea for a workshop after noticing a large number of...10 On-Trend Purple Flowers to Light Up Your Cooler
In mid-December, the Pantone Color Institute, a Washington, D.C.-based design firm known worldwide as the authority on color trends, unveiled “Ultra Violet” as the dominant hue of 2018 — and florists around the country rejoiced. According to Leatrice...3 Marketing Lessons From Netflix
It’s been nearly 21 years since Reed Hastings and Marc Randolph founded Netflix. In that time, their company has evolved from a DVD rental service to one of the most popular streaming services in the world, with nearly 118 million customers. Behind that meteoric rise?...Easy, Low-Cost Ways to Celebrate Women’s Day
Women’s Day, March 8, is fast approaching. Even if you don’t have a special event or promotion planned, you can still benefit from simply making customers aware of the holiday’s existence. “I think it’s great — women make the world go round,” said Claire Waldbart...Deadline Extended to March 9 for AAF and Century Award Applications
Dotting the i’s and crossing the t’s can take time, especially after the busy Valentine’s Day season. That’s why SAF has extended the deadline for members to apply for two special professional recognition honors. SAF recognizes excellence in the floral...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.