Pop Up Shop at Popular Clothier Boosts Illinois Florist’s Brand Exposure
A special event at J. Crew put Lake Forest, Illinois florist Eileen Looby Weber, AAF in contact with scores of holiday shoppers earlier this month. Weber, vice president and director of special events at Lake Forest Flowers, arrived at the popular clothing retailer...7 Simple Strategies to Improve Your Instagram Game
In less than nine years, Lily Greenthumb’s in Charlotte, North Carolina, has grown from a tiny startup to one of the most sought after florists in the state, winning many high-profile jobs including the 2012 Democratic National Convention, the Charlotte Panthers’ VIP...Boston Florist Uses the Force (Glow-in-the-Dark Roses) to Engage Community
Tying in to the much-anticipated release of “The Last Jedi,” the latest episode in the “Star Wars” franchise, one Beantown flower shop is selling glow-in-the-dark “light saber” roses. A self-proclaimed “HUGE” fan of “Star Wars,” Exotic Flowers Managing Director Rick...Don’t Fall for In-Store Pickup Email Scam
‘Tis the season for merry-making, mistletoe and, unfortunately, scammers, who hit up retail florists with an array of seemingly plausible scenarios designed to lighten your wallet, steal your customers and worse. Don’t let these Grinches steal your profits this season...Stop With the ‘F’ Word!
Tim Lawing, AIFD, of Tim’s Touch Flowers & Gifts in Lexington, South Carolina, has a plea for florists. “Don’t use the ‘F’ word,” he said. “’Filler’ sounds cheap. It’s no wonder brides think baby’s breath and the like should be free.” A better word? Accents. It...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
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