Dress Up for Halloween with SAF Graphics
With more than 179 million Americans planning to partake in Halloween festivities, up from 171 million last year, spending is slated to reach a record high $9.1 billion, up from $8.4 billion in 2016, according to a survey by the National Retail Federation. Of that...Southern Plant Conference Announces Speakers
The Southern Nursery Association (SNA) has announced final details of The 15th Southern Plant Conference to be held in conjunction with The SNA Conference and the Mid-Atlantic Nursery Trade Show (MANTS) in 2018. Both events will take place at the Baltimore Convention...For An Easy Add-On, Let Them Eat Cake
A New York florist has discovered a sweet idea to fatten birthday and holiday sales. CAKE! About two years ago, Wendy Rockcastle connected with a local bakery to start selling some sugary treats at her business, Rockcastle Florist, which has locations in Rochester and...A Canned Food Drive Approach that Helps Your Community and Business
Want to create a holiday charitable event this fall that contributes to your community, generates goodwill and brings more customers into your store? The secret weapon to doing just that is already in your cooler, says Brad Denham of Arizona Family Florist in Phoenix....Got Petal It Forward Video? Check out AFE’s New Contest
Did you capture footage of smiling happy people giving and receiving flowers during your Oct. 11 Petal It Forward event? It could lead you to some serious moolah. The American Floral Endowment launched a video contest that encourages people to showcase their love of...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.