Arizona Shop Holds ‘Half Way to Valentine’s Day’ Sale
You’ve heard of Christmas in July and half birthday celebrations. PJ’s Flowers & Events in Phoenix, Arizona has a special take on the off-season holiday concept with its annual “Cupid Returns” promotion. Back in 2011, owner Tony Medlock, AAF, AIFD, PFCI, AzMF,...Texas Florist Celebrates 45th Anniversary with First Client
There was a very special guest at Petals & Stem’s 45th anniversary celebration earlier this summer. Harriet Stern, the company’s very first client, arrived with a photo album in tow, showing off floral designs from 1972. “The shop hadn’t even officially opened...How Will ‘Trumponomics’ Affect Industry Businesses?
What is going on with the economy, and how can I position my floral business accordingly? Is now a good time to hire? Or buy a big-ticket item for the shop? If you find yourself struggling with these kinds of questions, you’ll want to listen in as floral industry...How to Cut Summer Labor Costs Right
Here’s a question florists ask Derrick Myers, CPA, CFP, all the time: How can I cut my labor during the slow summer and still keep my employees for the busier times? “It’s easy for me to suggest florists simply cut employees’ work hours during the slow season to keep...Use Video to Capture Consumer Attention
Social media is a visual medium and consumers love to watch short, feel-good videos. To keep the momentum going from it’s Petal It Forward program in October, SAF produced a two-minute video that captures that day and the positive impact it had on the lives of...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
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