How to Reinvent Cold Calls to Build B2B Sales
If drumming up new corporate accounts is on your to-do list summer, you might want to pick up the phone, rather than send an email. Gordon Tredgold, founder and CEO of the consulting firm Leadership Principles, recently committed to making 3,000 cold calls in one...Can a Facebook Contest Lead to New B2B Work?
In Anchorage, Alaska, Bagoy’s Florist & Home may have hit upon a social media contest that drums up engagement online and creates actionable leads for future corporate and B2B work. This week, the shop launched a contest, #WorkItWednesday!, that encouraged...SAF Graphics Celebrate Fourth of July Flowers
Remind social media followers to include flowers in their Fourth of July celebrations. The Society of American Florists provides members with seven Facebook sharable graphics. Among them, “Guaranteed Fireworks,” “Happy 4th!” and “Red, White & Bloom.” Get yours...How to Make Delivery Profitable and Palatable
Imagine the following scenario. A young man visits your website, selects a $50 design and pulls out his credit card. He inputs delivery and payment information and then — balks when he sees a delivery fee. (“Ten bucks for delivery?” he fumes. “I’m not paying that!”)...Benchmark Your Business
Wondering how your Mother’s Day sales compared to other retail florists across the country? The Society of American Florists surveys member retailers after major floral holidays. Survey results give members an exclusive look at key sales, marketing and other industry...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
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