Why Slowing Down Can Help You Increase Sales
Retail flower shops are still adjusting operations in the pandemic — and will be for the foreseeable future — but there’s one longtime area that deserves your focused attention: customer service. That’s according to Tim Huckabee of FloralStrategies LLC, who shared...2 Ways to Keep Wedding Business Flowing
At Bloomtastic Florist in Columbus, Ohio, Heather Waits is now experiencing a second round of postponed or canceled clients. “You console your clients in an upbeat, cheerful way; then, when alone, cry your eyes out as you look at your eroding bank account,” Waits, a...Make the Most of ‘Re-Tail’ Spending
If you have pet merchandise, move it to the front of the store and make sure it’s not “ruff” to find on your website, because pet spending is way up this year. According to a new survey by Bank of America, the COVID pet boom is giving pet companies — and the...SAF Members Elect 9 to Council Positions
Members of the Society of American Florists elected nine members to positions on the association’s Retailers, Wholesalers and Growers Councils this week. “SAF relies heavily on our volunteer leaders,” said SAF CEO Kate Penn. “They are integral to every new product,...AIFD Foundation Establishes Catastrophic Fund
Floral industry professionals struggling in the wake of wildfires, hurricanes and other disasters can seek aid from a new fund created by the American Institute of Floral Designers Foundation. The AIFD Foundation Catastrophic Fund, established this summer, offers...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
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