Minnesota Florist Aims for 200 Petal It Forward Giveaways
In 2019, Lesa Fenwick and her team gave away 165 Petal It Forward bouquets in less than hour. This year, knowing people are especially in need of a reason to smile, Fenwick pre-ordered 200 from Len Busch Roses. Among the tools she’s using in her 2020 effort: Facebook...Despite Wildfires, Holiday Evergreens Remain on Track
Nothing says Christmas like evergreens, which also provide florists with a foundation for holiday décor hardy enough to last the season — indoors or out. What happens when the annual harvest of mountain-grown noble fir, balsam fir, white pine, cedar, and other staples...Flowers, Bouquets Mark Memorials for Justice Ginsburg
Pictures, candles, heartfelt cards and flowers — lots and lots of flowers — are among the hallmarks of impromptu memorials that have sprung up around the country and especially in Washington, D.C., to honor Justice Ruth Bader Ginsburg, who died Friday at the age of...Will 10/10 Give 2020 Holiday Sales a Jolt?
10/10 has a nice ring, or more precisely, a nice “ca-ching” to it, right? That’s what retail consultants, one shopping app and a growing number of major retailers are hoping as they cook up yet another shopping event to jump start a holiday season that must deliver....For Fall Designs, Think Casual, Elegant
It’s officially fall, which means Pumpkin Spice lattes and new floral designs that evoke coziness and sweater weather. A low price point and long vase life are two reasons Lisa Alary, CAFA, adores chrysanthemums and thinks they’re the ideal flower for the new season....Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
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