3 Ways to Improve Your Online Game
Having a robust and competitive online presence is more important than ever. That’s why the Society of American Florists devoted an entire day to the topic (Wednesday, July 29) during its Reinvention Summit. In five separate presentations, followed by...Amid Crisis, Consumers Still Want Flowers
How has the COVID-19 pandemic changed the way consumers think about buying flowers? A recent poll, commissioned by the Society of American Florists and the Floral Marketing Research Fund, offers some insight into that thorny question. Its findings, along some...Community Activism Reaps Benefits
Since the early weeks of the pandemic, Stacie Lee Banks, AAF, and Kristie Lee, have been inundated with texts and emails offering advice and funding opportunities, including the PPP loan, a micro-grant for small businesses and even hours of pro-bono legal work from an...N.J. Florist Credits Resiliency to Diverse Product Lines
Springtime is usually a robust period at Monday Morning Flower & Balloon Co. in Princeton, New Jersey. This year, of course, much of the shop’s planned spring revenue disappeared. Because owners Georgianne and Kevin Vinicombe had been focused for years on...Artist Paints Thousands of Flowers for Hospital Workers
When a Los Angeles-based artist was looking for a way to give back and bring comfort to hospital workers in hard-hit areas of the pandemic, he turned to his canvas — and to flowers. The Washington Post recently detailed the flower-friendly goodwill gesture that has so...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.