Montana Florist Shows ‘True Colors’
In late April, weeks into quarantine, when the world at large wrestled with feelings of angst and fatigue, Cara Lard had an idea to bring some happiness to her hometown, while simultaneously flaunting her creativity and artistry, and highlighting her identity as a...SAF Leaders Offer Preview of Reinvention Summit
How will consumer behavior change because of the pandemic — and what can floral industry members do now to adapt? What does new data from spring holidays tell us about floral spending — and which key demographics are most primed to be strong customers? In what ways...Musicians Fill Storied Spanish Theater with Plants
Looking for some lighthearted, flower-friendly news to share on your social platforms this week? How about a story about a venerable Spanish arts institution transforming a musical performance into a serenade just for plants? On June 22, musicians performed in...SAF Advocates for Fair USDA Grower Aid Payment Formula
As reported earlier this spring, the Society of American Florists, leading a coalition of other industry trade associations, successfully advocated for floriculture growers to receive direct aid from the U.S. Department of Agriculture. Although the USDA released...How to Grow Your Business with LinkedIn
With in-person networking events on hold for the foreseeable future, it’s more important than ever to connect with current and prospective clients online. During the “Leveraging LinkedIn” webinar for the Society of American Florists, social media maven Jackie Levine...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
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