4 Ideas to Boost Father’s Day Sales
With another Mother’s Day in the books, it’s time to shift the focus to dear ol’ dad. Based on higher-than-average sales for spring holidays this year, some florists are optimistic that demand will continue into the summer. “I think Father’s Day may be bigger than...Financial Pro: Focus on Cash Flow, Labor
As the owner of a floral business, what can you do, not just to survive the COVID-19 pandemic but to come out on the other side, ready to make a strong recovery? Paul Goodman, MBA, PFCI, recently shared strategies on managing cash flow and labor costs. Here are two...USDA Posts Final Biotech Rule
The U.S. Department of Agriculture posted a final rule May 14 on biotech regulations that would allow the floral industry to innovate more precisely, efficiently and at a reduced cost. “The regulatory approach embraced by USDA is commensurate with the low risk of...SAF Creates New Tools to Promote Gifts for Grads
Graduations will look a little different this year with the evolving COVID-19 pandemic. But that means florists have new and different marketing opportunities for the experience. SAF has gathered content ideas for social posts with messaging that reflects the COVID-19...Florists Turn Attention to Grads
Now that Mother’s Day is over, floral industry members are turning their attention to traditional spring/summer milestones that could be dramatically different this year for many Americans. First up: High school and college graduation and commencement ceremonies,...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
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