Virtual Flowers Generate Revenue, Help Forecast
Even if you’ve closed your shop, you can still capitalize on one of the biggest floral holidays of the year, by promoting virtual arrangements — pretty placeholders that hint of real blossoms to come once normalcy returns. Although Karin Crawford of God’s Garden...SAF Launches Mother’s Day Webinar Series
From left to right: Bill LaFever, PFCI, of Bill Doran Company in Rockford, Illinois, David Armellini of Armellini Industries in Miami, Rodi Groot of Sun Valley Floral Farms in Arcata, California, Oscar Fernandez of Equiflor-Rio Roses in Miami, Florida The Society of...Shifting Sympathy Practices in the Age of Coronavirus
Funeral directors and florists have seen the sympathy business completely upended to comply with social distancing efforts to slow the spread of COVID-19. “The outbreak has changed virtually everything for us,” wrote Char Barrett, a funeral director in Everett,...Florists Grapple with Decision to Stay Open
As the COVID-19 crisis enters its second calendar month in the United States, florists are grappling with some of the toughest decisions of their careers, including one fundamental question that requires them to balance public, employee and personal health...SAF Advocates for Grower Aid through USDA
As U.S. floriculture producers see sales drop dramatically year over year due to the COVID-19 crisis, the Society of American Florists is actively working with Congress and the USDA to secure access to grower aid. Congress allocated $9.5 billion to the USDA in the...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
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