Flowers Take Center Stage at South Florida Art Festival
Floral professionals already understand the power of flowers in everyday life. This week, a floral artist and educator with an international following is turning a popular city park in South Florida into an oasis celebrating the fusion of art and flowers, for...New HBO Show Seeks ‘Budding Florists’
A new reality television series aims to introduce viewers to the splendor of floristry — and help elevate an aspiring design star. The show, “In Full Bloom,” is a competition-based program, akin to “Top Chef,” “Project Runway” and “American Idol,” which will run on...Government Moves to Limit Myrtle, Bamboo Imports
The U.S. Department of Agriculture’s Animal and Plant Health Inspection Service (APHIS) is considering banning dozens of plant groups, including some in the myrtle and bamboo families, from import into the United States. Floral industry professionals depend every day...Longtime SAF Exec Shares Lessons, Insights in Farewell Column
What does a red stapler have to do with a fulfilling, lasting career in the floral industry? For Drew Gruenburg, the Society of American Florists’ longtime chief operating officer and the winner of SAF’s 2019 President’s Award, the stapler, which he received on his...Tears. Delight. New Customers. Floral Pros in 50 States ‘Petal It Forward’
When Brian Wheat, AAF, PFCI, took to the airwaves in Denver last week to promote Petal It Forward, he figured he’d drum up some excitement for the Society of American Florists-led feel-good giveaway and generate positive press for Lafayette Florist, Gift Shop &...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
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