British Publicist Turned Fashion Designer Sings Flowers’ Praises
In a New York Times Style magazine profile, a British fashion designer with a growing following on social media credited her time assisting a florist with much of her style inspiration. “Flowers are in everything,” Cressida Jamieson told the newspaper, in a story...AFE Establishes Memorial Fund for Former SAF Staff Member
A memorial tribute to honor Krissy Doyle has been established by the American Floral Endowment on behalf of staff members of the Society of American Florists. Doyle worked for nearly two decades as SAF’s manager of member and data services before passing away in the...SAF Hires New VP with Deep Experience
The Society of American Florists will soon have a new senior vice president on its team — a person with targeted experience in some of the key growth areas identified by the 135-year-old trade association in its strategic plan. Katie Butler, most recently vice...What Will You Wear to Petal It Forward?
Sure, handing out flowers for Petal It Forward on Oct. 23 will definitely draw attention, and if you want to make the job easier for your happiness ambassadors, help them stand out with matching T-shirts — the brighter, the better! Last year, the staff at Leona Sue’s...SAF Grower Shares Industry Issues with Influential Congressman
While attending an event last week in Salinas, California, a member of the Society of American Florists’ board of directors got some valuable facetime with Rep. Sanford Bishop (D-Georgia), chairman of the House Appropriations Subcommittee on Agriculture. The...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
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