Wholesalers Prepare to Petal It Forward on Oct. 23
Wholesalers say the key to a successful Petal It Forward lies in solid preparation. No one knows that better than the Bill Doran Company, a wholesaler with 20 locations nationwide, who has participated in Petal It Forward since 2016. Michelle Friebel, sales and...SAF, AFE Partner Up to Advance Floral Industry Research Priorities
A groundbreaking research fund that has supported scientific innovation in the floral industry for nearly three decades is getting a boost in its effort to provide high quality, cutting-edge research today and into the future, thanks to a strategic new agreement...SAF Members to Elect New Leaders
Summer means it’s election season at the Society of American Florists. Voting members received an election ballot via email on Friday, July 19 to choose the next growers, retailers and wholesalers who will represent them on SAF’s Councils. Voting members also will...SAF’s New Strategic Plan Emphasizes Education, Connections
The Society of American Florists will unveil its new strategic plan this September during SAF Amelia Island 2019, the association’s annual convention. The plan, the result of a year-long, comprehensive effort shaped by direct feedback from SAF members and non-members,...Suppliers Share Tips on How to Petal It Forward
It’s not just retail florists, growers and wholesalers who participate in Petal It Forward. Suppliers also spread goodwill in their local communities by taking part in the Society of American Florists’ led random-acts-of-kindness flower giveaway – and they’re eager to...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
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