Industry Mourns David Austin, Father of Old English Garden Roses
World-renowned rosarian David Charles Henry Austin, whose eponymous line of garden roses earned legions of admirers among floral industry professionals, gardening enthusiasts and brides alike, died peacefully at his home in Shropshire, England, surrounded by family on...Rose Parade Includes More Entertainment — And a Big Win for Students
A student-designed float — decked with 17,000-plus flowers, most of them grown in California — earned the Extraordinaire Award for “most extraordinary float” during this year’s 130th annual Pasadena Tournament of Roses parade on Jan. 1. Students from California...Florists React to Bridal Media Evolution
If tradition continues, droves of women around the country now sport a sparkly new accessory on their left hands, thanks to all those holiday and New Year proposals. Unlike the brides who came before them, however, these overjoyed ladies won’t be rushing out to Barnes...Start 2019 with 1-Day in Nashville
Have you resolved to run an efficient, resourceful and more profitable business in 2019? If you’re determined to make your resolutions a reality, head to the Society of American Florists’1-Day Profit Blast in Nashville, Tennessee, sponsored by DWF Wholesale, this...Industry Challenges, Opportunities to Shape SAF’s Future
Back in August, the Society of American Florists began an eight-month existential journey to determine the association’s purpose, responsibility to the floral industry and unique selling point to growers, wholesalers, retailers, manufacturers and event planners. In...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.