WF&FSA Shifts Conference Timeline, Tweaks Requirements
The Wholesale Florist & Florist Supplier Association is shaking up the timeline and attendee requirements of its long-running Floral Distribution Conference this year, in what Executive Vice President Molly Alton Mullins said is an effort to make the event more...Two Tips for Taking Better Outgoing Mother’s Day Orders
You’re days away from one of the biggest holidays of the year. Don’t panic. “Mother’s Day can be a lot easier, profitable and stress-free if your team sticks to these two simple rules when taking outgoing orders,” said Tim Huckabee, president...ABC News Plugs American Grown Flowers
A two-minute segment last night on “ABC World News Tonight with David Muir” gave consumers a positive, upbeat look at the people and places behind beautiful Mother’s Day flowers. As part of its “Made In America” series, the news show highlighted local florists who...Hawaii Growers Monitor Erupting Volcano
The eruption of Hawaii’s Kilauea volcano has so far led to the destruction of at least 35 buildings, with lava covering the equivalent of more than 75 football fields — and there’s still no end in sight. Floral industry members in the state saying they’re...SAF Responds to 28 Cases of Harmful Floral Publicity, and Counting
This Valentine’s Day season, the Society of American Florists responded to 28 instances of harmful floral publicity to date. “That number could rise,” said SAF’s Jenny Scala, director of marketing and communications, “as floral industry members will continue to...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
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