Preparing Millenials for Leadership at SAF Palm Beach 2017
Close your eyes and mentally fast forward a decade or two. What does your business look like, and who’s in charge? Millennials make up 35 percent of the U.S. workforce and are expected to represent 75 percent by 2025. If this stat has you shuddering at the thought of...Members to Receive New Local Marketing Posters
Keep an eye on the mail. The Society of American Florists’ 2017 Local Marketing Kit has shipped to member retailers, wholesalers and growers. In it are two new posters promoting the research-proven health benefits of floral gifts with floral arrangements designed in...Industry Members Bullish on First, Second Quarters of 2017
How’s business? Pretty good! That was the generally cheery picture that emerged from a recent Society of American Florists survey on first and second quarter returns. Forty-eight percent of all respondents — including growers, wholesalers and retailers —...AIFD Releases Symposium ‘X’ DVDs
The American Institute of Floral Designers has captured the magic of the 2017 National Symposium “X” held in Seattle, Wash., July 1-5 on both DVD and Online Videos. Floral designers across the world can enjoy the industry’s most dynamic floral design...Peter Moran to Retire as SAF CEO, Kate Penn Named Successor
The Society of American Florists’ chief executive officer, Peter Moran, will retire at the end of the year from his post after 33 years with the industry’s national trade association. Kate Penn, currently chief content officer and editor-in-chief of SAF’s...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.