Get in the Mindset for Successful Social Selling in St. Louis
How did a retailer experience an increase in sales of more than 30 percent year over year? How did another retailer see the highest sales day in a store’s 13-year history, beating all of 2015 sales by June 2016? Really smart, strategic social media marketing played a...Forty Years Nets 40 Acts of Kindness for Industry, Community
One of the world’s leading companies in breeding and producing vegetable and ornamental seed and vegetative cuttings is marking a landmark anniversary with a series of philanthropic partnerships. Sakata Seed’s “40 Acts of Kindness” campaign celebrates the company’s...Do You Deliver ‘Wow’? Find Out How, in St. Louis
When Ford set out to survey the retail landscape at the start of 2017, it found something notable: 48 percent of Americans say they’ll buy more from a retailer who personalizes their experience. The No. 1 way to personalize a customer’s purchase (and turn him or her...How a Houseplant Helped a ‘Depressed Spinster’ Find Joy
How can you mend a broken heart? For one New York Times associate editor, the path to healing started with houseplants, specifically pothos. In the newspaper’s regular “I Recommend” column, Jazmine Hughes recently suggested that the humble houseplant deserved more...Go Speechless in Seattle at AIFD Symposium
Do you love talking about flowers and floral design? Do you present programs to garden clubs or other professionals? Interested in accreditation through Professional Floral Communicators – International (PFCI)? The Society of American Florists’ PFCI is presenting...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.